The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Breakaway
Agency: BBDO Belgium / Brussels
Client: Decathlon Category: Events / Stunts / Competitions / Virtual
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Events / Stunts / Competitions / Virtual
Motherland Pride
Agency: Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client: KyivPride Category: Events / Stunts / Competitions / Virtual
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Events / Stunts / Competitions / Virtual
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Events / Stunts / Competitions / Virtual
The Fall Collection
Agency: BBH / London
Client: Burger King UK Category: Events / Stunts / Competitions / Virtual
Nothingcoin
Agency: Ogilvy Mumbai / India + Wavemaker / Mumbai
Client: Cadbury 5 Star Category: Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
BBDO Belgium / Brussels
Client:
Decathlon
Title:
The Breakaway
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX012S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX013S
Award:
2022 Experiential & Immersive Silver Pencil
Agency:
Saatchi & Saatchi Ukraine / Kyiv + KyivPride / Kyiv + Dronarium / Kyiv
Client:
KyivPride
Title:
Motherland Pride
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX014S
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX020B
Award:
2022 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX033M
Award:
2022 Experiential & Immersive Merit Award
Agency:
BBH / London
Client:
Burger King UK
Title:
The Fall Collection
Category:
Events / Stunts / Competitions / Virtual
Annual ID:
OS22_EX034M